An immersive experience to claim your origin story, harness your expertise, and use your passion to build brand authority in the market.
Limited slots available each month
If you aren’t paying attention to your authority, everyone else is deciding it for you.
Your AUTHORITY matters. Claim it. Own it. Build it.
WHO IS THIS FOR?
BUSINESS OWNERS
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SOLOPRENEURS
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ENTERPRENEURS
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FOUNDERS
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CEO
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BUSINESS OWNERS • SOLOPRENEURS • ENTERPRENEURS • FOUNDERS • CEO •
You are overwhelmed with the many contractors and experts who have helped with marketing your business but didn’t provide a cohesive, simple approach.
You are pivoting your business to be known for something different or creating a new product offering.
You know you have something distinct and powerful to offer your business – and the world – but you can’t quite get your head and heart around exactly what that is.
You are seeking external investment, fundraising, or high-level connections and need to refine pitches.
You are thinking about your long-term legacy and want to take action.
You are preparing to write a memoir or other nonfiction work.
You are considering a full-on rebrand of your business or life’s work.
You have lost sight of your “why” as a Founder, Entrepreneur, or Leader.
You are hungry for something that will sharpen your focus, strengthen your resolve, and increase your success and results.
Do any of this describe you?
Essentially, we took three distinctive disciplines: Executive Coaching, Personal Branding, and Marketing Agency and created a process to:
Develop a clear understanding of the story that has compelled you and/or business - past, present, and future.
Take that story and strategically apply it to your brand, your audience, your results.
Determine and articulate authority as it relates to your expertise, passion, and heart...and how all three of those drive business success.
Create non-negotiable clarity about ways to immediately take action and move forward.
Decide on quick strategies and tactics to immediately get results with the lowest effort, high impact tactics.
Build and implement a 90-day roadmap that includes specific objectives and goals.
Have coaching and support along the way to execute on your roadmap.
Enjoy the journey and embrace a core mantra: progress over perfection!
WHAT IS THE APPROACH AND WHAT DO YOU GET?
This experience is a six hour intensive that is broken into 3 two-hour sessions: Claim your Origin Story™, Own your Present Story, and Build your Future Story sessions. From the process, you receive an Authority Lab One Pager and a roadmap. It is followed with coaching and advisory. Throughout the experience, you have a thought and accountability partner. You also have your own collaborative workspace to brainstorm and ultimately execute! All sessions are recorded and resources documented for you.
WHAT IS THE EXPERIENCE LIKE?
A VIRTUAL EXPERIENCE, DIVIDED INTO MULTIPLE SESSIONS.
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Claim Origin Story™
Through a qualitative and narrative process, we will discuss the reason, purpose, and stories of your work and/or business. You will discover new themes and opportunities to use your personal strengths and share your origin story in new business-enhancing ways.
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Own Present Story
This section mixes traditional market positioning with some human twists to better assess customer, industry, and impact opportunities. You will compare reality with aspiration and make key assessments in order to build an actionable plan.
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Build Future Story
Informed from the first two parts, we will get our hands dirty and come up with a high impact strategy to immediately apply in the next quarter.
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Roadmap & Monthly Sessions
After the intensive, we will meet monthly and ensure that roadblocks are overcome, resources are acquired, and you hit your most important goals with your roadmap.